How Does It Work?

STEP 1

Editorial and Content Direction

Content strategy comes first. Decide what you want to say to your readers. How branded does the content need to be? Once we know what your goal is, the process can start to evolve:

  • ‘Wish list’ of subjects
  • Table of contents
  • Editorial plan
  • Writers
  •  Develop content strategy and define direction and tone
  • Provide turnkey services, including research, reporting, copy-writing, copy editing, proofreading, and fact-checking
  • Expedite tracking of submissions and manage editorial process

 

STEP 2

Project Funding

Is a budget available or do you want a no-cost publication funded by commercial support?

Ad Funded

Funding your publication by allowing paid advertising is a great solution because there’s no hard money cost to produce the product – the only cost is your time to review the publication before it is printed.

A team of our skilled marketing professionals will be assigned to your publication and will successfully cover all production costs by securing financial support from organizations relevant to your audience. Not only does this mean there’s no cost to you, in addition your publication will be dramatically enhanced by the presence of other leading organizations.

Pay to Publish

Imagine your publication as a single-sponsor publication i.e. your brand. The publication is for you, about you and promotes you, almost like an exclusive sponsorship.

The project is costed out, an estimate provided and then formalized in a publishing contract. Aside from the always variable cost of shipping, the price is fixed before work is begun.

STEP 3

Editorial Assignments

Writers are given their editorial assignments. We work with you to arrange interviews, assist with research, source archive images, etc.

 

STEP 4

Design/Production

Our skilled team of designers will translate your vision of a high-quality publication into reality.

We consult with you to find the freshest and most appealing approach to the page layout, to find a style that is consistent with your brand and organization.

 

STEP 5

Approval and Review Process

Each article is seen and checked by at least three sets of eyes NOT including yours before going to press. You are given ample opportunity to review all content – every letter, word, picture and page before it proceeds any further, so that you feel a sense of total comfort and complete satisfaction with the finished product BEFORE it is printed.

 

STEP 6

Printing – Distribution